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Selected work

Each project shows the idea, the system and what was delivered.

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Julia Simpson logo suite: a lotus in a rhombus with a script JS monogram, shown in four colourways on light grey, blush and charcoal squares.
01 / Brand identity

Julia Simpson

A lotus for a coach who guides people out of hard places: financial, life and health.

Coaching, consulting & professional servicesBrand
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Point brand board: a red diamond-shaped mark above the words Point Business Consultant, a logo concept strip, a red, dark red, charcoal and grey colour palette, and the mark in four colour versions.
02 / Brand identity

Point

Business consulting that gets to the point. One sharp, memorable mark.

Coaching, consulting & professional servicesBrandAssets
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Sidonian brand board: the shield-shaped mark of an anchor, an S and a cross over a harbour photograph, the formula that combines them, and the mark on light, violet and blue backgrounds.
03 / Brand identity

Sidonian

Faith, place and the sea in a single shield-shaped mark.

Brand
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Dopper Stone Factory brand board: the folded-paper arrow mark over a paper-mill photograph, a palette of white, orchid and plum, and the mark in plum and white versions.
04 / Brand identity

Dopper Stone Factory

A stone-paper maker whose logo is paper folded into an arrow.

ManufacturingBrand
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EduPro logo: interlocking green and blue blocks beside the navy wordmark EDUPRO and the line Anywhere, Anytime, on a light grey field.
05 / Logo

EduPro

Learning that is reachable anywhere, at any time.

EducationBrand
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OptiWell wordmark in heavy rounded black type with a single outline eye in deep navy beneath it.
06 / Brand and mobile app

OptiWell

A calm eye mark for a product about looking after your eyes.

Healthcare & wellnessBrandMobile
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The TravelMate wordmark in a quiet serif above a hand holding a phone that shows a photo-led discovery screen, with the lines Itinerary that you always needed and Find the Hidden gem.
07 / Logo and mobile app

TravelMate

A travel companion for finding places and keeping the plan in one spot.

TravelBrandMobile
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Lifeloop web app home page: the headline Caring for your loved ones, together, a short description with two buttons, and a photograph of several older people seated on a sofa.
08 / Web app

Lifeloop

Keeping families, seniors and caregivers in the loop, so care feels connected.

Healthcare & wellnessDigital
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Walk Dog mobile app Home screen on a dark interface: explore dog walkers, a Near you list and a Suggested list, with an orange Book a walk button.
09 / Logo and mobile UI

Walk Dog

Finding a trusted dog walker should take a minute, not a week.

Pet servicesBrandMobile
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