Infinia
Start a project

Products for the people who build products.

Alongside client work, we build digital products for the professionals who make and run products: design heads, designers, product managers, lean teams and founders. They come from the same place as our studio work: hands-on experience of how brands and digital products get made.

What we have built

Live

BrokenProduct

Find what's breaking your product's UX before your users quit.

(opens in a new tab)

About BrokenProduct

A UX audit for digital products. A browser extension captures the screens as you use your product, AI-assisted analysis flags the problems, and a human designer reviews the findings before a report is emailed to you. It covers SaaS products, web apps, websites, landing pages and mobile apps.

Who it is for

  • Founders who can tell something is wrong with their product's UX but cannot pinpoint it
  • Product managers and app developers who want findings they can put into a backlog
  • Website owners and teams preparing to launch

Visit BrokenProduct (opens in a new tab)

Why a studio builds products

Client work shows where teams get stuck.

Working on brand identities, packaging, websites and apps shows how product teams actually work. Small teams often have no design lead, little time for research, and no shared system that lets people who are not designers ship something consistent.

Those gaps are practical ones, and a service alone does not always close them. So we build products aimed at them, and we keep them separate from client work: our main work is still brand identity and the assets that apply it.

Who the products are for

Five kinds of professional we keep in mind.

  1. 01

    Design heads

    Consistent quality across a team's output, and a clear way to review it.

  2. 02

    Designers

    Less time on repetitive checks, more time on the decisions that need a designer.

  3. 03

    Product managers

    Evidence of where users get stuck, in a form that can go straight into a backlog.

  4. 04

    Lean teams

    Expert review and direction without building a full design function first.

  5. 05

    Founders

    A plain answer to "what is wrong with my product's UX?", without needing design training.

Community

We are working toward a community around this.

The aim is for these products to sit inside a community of the same professionals: a place to share practice, ask questions and compare notes on how products get designed and run.

It is early. There is nothing to join yet, and sign-ups will not be collected before there is something worth joining. If you would like to help shape it, or have a product you wish existed, tell us.

Tell us what would help

Products: frequently asked questions

Why does a branding studio build products?
Client work shows where lean teams lose time and clarity, and some of those problems are better solved with a product than with a project. We build them ourselves and keep them separate from client work.
Who are the products for?
Design heads, designers, product managers, lean teams and founders: people who make and run digital products. Each product description says who it is aimed at.
What does BrokenProduct do?
It audits the UX of a digital product. A browser extension captures screens while you use the product, the findings are reviewed by a human designer, and a report is emailed to you. The BrokenProduct card above links to its own site for the current details.
Is there a community I can join?
Not yet. A community is the aim, and it will be announced here when there is something to join. If you want to be part of shaping it, get in touch.
Do you take on branding and design projects as well?
Yes. The products sit alongside our client work, which is the main focus. Start with brand identity or tell us what you are building.

Have a product idea, or a question?

Tell us what would help the people who build products.

Start a project