EduPro

Design notes

The client and the brief

EduPro is about learning that is reachable anywhere, at any time. The ask was the face of that idea: a logo and a wordmark.

From idea to mark

The starting point is the promise in the line: learning that is reachable anywhere, at any time. Rather than draw a screen or a book, the mark says it with shape. Rounded blocks interlock, in green and in blue, and a heavy navy wordmark sits beside them so the symbol never has to explain itself.

The mark

The mark is a stack of rounded blocks in green and blue that slot into one another. Learning is built up piece by piece, and the blocks say that without any extra drawing. Two colours are enough to keep the pieces apart.

The wordmark

EDUPRO is set in bold navy capitals, with the line “Anywhere, Anytime” underneath. The weight of the lettering matches the weight of the blocks, so the symbol and the name feel like one unit.