Branding and design for healthcare and wellness.
We work on branding and design only. We do not provide compliance advice, make clinical claims or promise outcomes for patients or users.
- OptiWell. A calm eye mark for a product about looking after your eyes.
- Lifeloop. Keeping families, seniors and caregivers in the loop, so care feels connected.
Typical deliverables
- Brand identity
- Mobile app
- Web app design and build
Work in this industry
Frequently asked questions
What does branding for a healthcare or wellness business include?
The same core as any brand: an identity (logo, colour and typography), the materials that apply it and, where needed, a digital product. In healthcare and wellness the design goal is clarity and trust, so type is legible, colour is calm and interfaces are easy to read. We work on branding and design only. We do not provide compliance advice or make clinical claims.
Do health and wellness brands need an app or a website?
What should a health product's logo communicate?
Usually a clear, calm and trustworthy tone rather than a literal or clinical symbol. The OptiWell mark is a single outline eye, drawn simply for a product about looking after your eyes.
Can you design for regulated products?
We design the look and the layout. Anything that has to appear for legal or regulatory reasons must be supplied by you and checked with a specialist for your product and market, because we do not provide compliance advice.