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View case study →Carewell
Healthcare & wellness
Brand concept · Logo · Colour and typography · Logo usage rules · Eight-page brochure
Branding & creative studio
Brand identity and creative that makes your business stand out.
We build clear, distinctive brand systems, and the packaging, brochures, campaigns and digital assets that bring them to life. Based in Ahmedabad, we work with businesses across India and internationally.
Brand strategy · Identity systems · Brand assets · Digital experiences
Featured work
Now showing
Brand identityLogo systemsBrand guidelinesCollateralPackagingEcommerce creativeWebsitesDigital products
10projects in the portfolio
Branding for businesses in
- Healthcare & wellness
- Coaching, consulting & professional services
Selected work
Identity, applied.
Each project shows the idea, the system and what was delivered.
01 / Brand identity and brochure
Carewell
A preventive healthcare identity built on an open C and the line "Care, made clear."
Healthcare & wellnessBrandAssets
View case study 02 / Brand identity
Julia Simpson
A lotus for a coach who guides people out of hard places: financial, life and health.
Coaching, consulting & professional servicesBrand
View case study 03 / Brand identity
Point
Business consulting that gets to the point. One sharp, memorable mark.
Coaching, consulting & professional servicesBrandAssets
View case study 
04 / Brand identity
Sidonian
Faith, place and the sea in a single shield-shaped mark.
Brand
View case study How we help
A brand identity first. Everything that applies it, next.
Most engagements start with identity and extend into the assets a business actually uses. Scope is agreed per project.
01
Brand identityCore service
A clear, distinctive identity a business can apply consistently, not only a logo file.
- Identity direction and concept
- Logo suite: primary, secondary and compact versions
- Colour palette with HEX, RGB and CMYK values
- Typography system for headings and text
- Graphic and imagery direction
- Usage rules: spacing, minimum sizes, do and don't
02
Brand assets & collateral
Brochures, decks, stationery, signage and templates that apply the identity across everyday touchpoints.
- Brochures, flyers and one-pagers
- Pitch and presentation decks: a master template or a complete deck
- Stationery: letterhead, business cards and envelopes
- Signage and event materials
- Social and campaign templates
- Print-ready and digital versions of each piece
03
Packaging & ecommerce
Labels, packaging layouts and product listing visuals designed as one consistent system.
- Labels and packaging layouts
- Range and SKU systems: layout and colour rules that scale across variants
- Print-ready artwork prepared on your printer's dieline
- Product listing visuals
- Store and marketplace graphics
- Launch and campaign creative
04
Websites & digital products
Design and development of websites and digital products, with scope agreed for each project.
- Marketing websites
- Landing pages
- Information architecture and page structure
- UI and UX design for desktop and mobile
- Design systems: components, colour and type
- Digital product design
05
Mobile app design
App UI and flows for iOS and Android.
- App UI for iOS and Android
- User flows for the core journeys
- Wireframes, where scoped
- High-fidelity screens
- A reusable component and style system
- A clickable prototype, where scoped
How a project runs
Four stages, clear checkpoints, a practical handover.
- 01
Discover
Goals, audience, category, current assets and constraints.
- 02
Define
Creative direction, messaging priorities and agreed scope.
- 03
Design
Concepts, a chosen direction, the system and its applications.
- 04
Deliver
Final exports, guidelines and the editable files agreed in scope.
What you receive
Files you can use on Monday, not a mood board.
- Logo suite in the formats you need
- Colour and typography system
- Brand guideline document
- Editable templates for everyday use
- Print-ready exports
- Packaging layouts and mockups
- Brochure, deck and collateral designs
- Digital and social assets
Deliverables depend on the scope agreed for each project. Not every engagement includes every item.
Insights
Notes on branding
Brand Strategy4 November 2026 · 14 min read
When a Brand Name Gets Shorter: Indian Garage
The Indian Garage Co is now Indian Garage. What the change shows founders about shortening a brand name, positioning, search and the work after a name change.
Visual Identity1 November 2026 · 10 min read
Sonic Branding: Lessons From Apple Music's New Identity
Apple Music built its new identity from sound itself. Here is what the process, the dropped red and the sonic logo teach founders about brand systems.
Brand Strategy24 October 2026 · 9 min read
Comparing branding quotes: the terms most buyers miss
Most buyers compare deliverables and miss the terms behind ownership, change costs and early exit. A guide to those clauses, with what Indian copyright law says.
Questions
Still got questions?
Tell us about your project and we will answer the specifics.
Or email hello@iinfinia.com
How long does a branding project take?
It depends on scope and how quickly feedback arrives. We agree stages and review points in the proposal, so you know the sequence before starting.
What do you need from me to start?
A short brief: what the business does, who it serves, what needs to change, and any existing assets. The enquiry form covers this, and we follow up with questions.
How do revisions work?
Feedback rounds happen at defined checkpoints, and the number of rounds is stated in the proposal for each project.
Do I get the source files?
Final exports and the editable files agreed in the scope are handed over at the end, together with usage guidance.
Is this only logo design?
No. Identity work covers the logo suite, colour, typography and usage rules, and can extend to brochures, packaging, decks, websites and other assets that apply it.
Can we work together remotely?
Yes. Projects run by email and video call, with files shared online.
Tell us what you're building.
Share a little about the business, what needs to change and the kind of support you're looking for. We review every brief and reply by email.
Start a project