Packaging and ecommerce creative that holds up on shelf and on screen.

Labels, packaging layouts and product listing visuals designed as one consistent system.

Packaging has to work twice: on a shelf or a doorstep, and as a small thumbnail in a listing. We design labels and packaging layouts as one system across a range, then adapt them into product listing visuals, so a customer sees the same brand in both places.

The design goal is clear hierarchy, a good fit for the category, legibility at small sizes and a pack that is easy to extend when the next product arrives. If you do not have an identity for the product yet, we can start with brand identity design and build the pack on top of it.

What's included in packaging and label design

Labels and packaging layouts
Range and SKU systems: layout and colour rules that scale across variants
Print-ready artwork prepared on your printer's dieline
Product listing visuals
Store and marketplace graphics
Launch and campaign creative

Structural packaging engineering, print production and photography are scoped separately.

Who packaging and ecommerce design suits

Product brands launching a first pack or label
Direct-to-consumer and ecommerce brands adding variants that need to match
Brands whose packs look different from their store, listings and social pages
Teams preparing artwork for a printer who want it checked and print-ready

Signs your packaging needs a system

New products arrive and the range starts to look like different brands
Your pack is hard to read as a small thumbnail in a marketplace listing
Printed packs and listing images do not match
Printer proofs come back with problems: wrong sizes, missing bleed or colour issues
Adding a new variant means redesigning the whole pack

How packaging design runs, and what each stage produces

01
Brief
Product range, category and where it is sold.
Produces
- The pack formats and quantities to design
- The printer or supplier dieline and specifications
- The content that must appear on the pack
02
System
Hierarchy and rules that scale across SKUs.
Produces
- Layout and hierarchy rules for the range
- Colour and variant coding
03
Layouts
Packaging and listing designs.
Produces
- Front-of-pack and full pack layouts
- Mock-ups for review
- Listing and store visuals
04
Prepare
Print-ready and platform-ready files.
Produces
- Print-ready artwork on the supplied dieline
- Image sets sized for your store or marketplace

The full process

Files and ownership: what you receive

Print-ready PDF artwork prepared on your printer's dieline, with bleed, trim and safe areas
Editable layered files agreed in scope, so new variants can be added
Listing and store images sized for your platform
The colour values and fonts used on the pack

Structural packaging engineering, print production and photography are scoped separately. Rights in the approved final artwork are set out in the proposal.

What affects the scope and cost of packaging design

A single label and a full range across many SKUs are very different projects, so each proposal states the formats, variants and files included.

The number of pack formats and SKUs
Label content that has to be placed, which you supply
Whether listing visuals and store graphics are included
Print specification, finishes and who manages the print run
Whether photography or 3D renders are needed, which are scoped separately

Tell us about your project

Packaging and ecommerce design: frequently asked questions

What does packaging design include?

Packaging design covers the pack and label layouts, the system that keeps a range consistent across variants, print-ready artwork and, for ecommerce brands, the listing and store visuals. The proposal states the formats, variants and files included.

What is a dieline, and do I need one?

A dieline is the flat outline of a pack that shows where it is cut, folded and glued. Your printer or packaging supplier usually provides it. We place the artwork on it, with bleed and safe areas, so the files print correctly.

How do you keep a product range consistent across many SKUs?

We build a system first: fixed positions for the logo and product name, a colour or coding rule for each variant, and a clear hierarchy. New variants then follow the rules instead of starting from a blank page. It also makes the pack easier to read as a small thumbnail online.

Do you design ecommerce listing images and marketplace visuals?

Yes, where they are in scope. Listing visuals and store graphics are designed from the same system as the pack, so a customer sees the same brand in the listing and in the box. Photography is scoped separately.

Do you provide print-ready files, and do you manage printing?

We provide print-ready artwork prepared on your printer's dieline. Print production is scoped separately, so whether we coordinate it is confirmed per project.

Can you place barcodes, ingredients and regulatory text?

We place the label content you give us. We do not advise on legal or regulatory requirements, so please check what has to appear on your pack with a specialist for your product and market.

How long does packaging design take?

A single label takes less time than a full range, and the number of formats and variants drives most of the difference. Print specifications and printer proofs add steps of their own, which the proposal accounts for.

How much does packaging design cost?

It depends on the number of formats and SKUs, whether listing visuals are included and whether you need print coordination. We do not publish fixed prices. Each proposal says what is and is not included.

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