Branding for coaching, consulting and professional services.
- Julia Simpson. A lotus for a coach who guides people out of hard places: financial, life and health.
- Point. Business consulting that gets to the point. One sharp, memorable mark.
Typical deliverables
- Logo suite
- Colour palette
- Typography
- Brand board
- Letterhead
- Business cards
- Brand presentation
Work in this industry
01 / Brand identity
Julia Simpson
A lotus for a coach who guides people out of hard places: financial, life and health.
Coaching, consulting & professional servicesBrand
View case study 
02 / Brand identity
Point
Business consulting that gets to the point. One sharp, memorable mark.
Coaching, consulting & professional servicesBrandAssets
View case study Frequently asked questions
Does a coach or consultant need a brand identity?
Clients buy from a person, so the brand has to look credible before the first call. An identity gives your logo, website, proposals and presentations one consistent look, which helps a small practice look established. Julia Simpson and Point are examples.
What should a coaching or consulting brand identity include?
A logo suite, a colour palette and typography are the core. Most practices also need stationery and a presentation, because that is where clients see the brand. The work for Point included a letterhead, business cards and a brand presentation.
Should a personal brand use initials or a full name?
Both can work, and some identities use both. The identity for Julia Simpson has a script JS monogram in a rhombus and a second round-frame mark with the name written beneath, so there is a version for tighter spaces.
What does a consulting firm need besides a logo?
Colours and typography that stay consistent, and the pieces clients handle: letterhead, business cards and a presentation. Read more in what a brand identity package should include.