Insights
Practical notes on brand identity and the assets that apply it.
Visual Identity19 October 2026 · 5 min read
Logo vs brand identity: what's the difference?
A logo is one mark. A brand identity is the system around it. Here is the difference, why it matters, and when a logo on its own is enough.
Visual Identity19 October 2026 · 6 min read
What should a brand identity package include?
A plain guide to what a brand identity package includes: logo suite, colour, typography, guidelines and applications, and how to check what you are getting.
What these guides cover
Plain-language guides for people commissioning or managing branding work: what an identity includes, how it differs from a logo, what to ask before you agree a scope, and how the pieces fit together once they are in use.
They are written from our own project experience. We do not publish statistics we cannot source, and we do not promise results from branding.
Where to go next
- Our identity design service
- Applying the identity: brand assets and collateral
- Browse our case studies for the thinking behind real projects
- Ready to talk? Send us a brief