Dopper Stone Factory

Design notes

From idea to mark

The idea comes from two plain observations: what the factory makes and where it is heading. An upright arrow stands for the future. A folded-paper treatment says paper. The brand board shows them side by side, arrow plus folding, and the final mark is the two combined: an arrow whose planes turn over one another like a sheet that has been creased.

Made, not drawn

The mark is built from flat planes that fold over one another, with a soft shade on each fold, so it looks cut and creased rather than sketched. Taken as a whole it is an upright arrow, folded the way a sheet of paper would be.

The lock-up

“Stone Factory” runs across the top and DOPPER stands vertically down the right edge, so the wordmark wraps around the mark instead of sitting underneath it. The result is a compact, almost square shape that is easy to place.

Colour and versions

White, orchid and plum make up a confident purple range, and the mark itself shades from orchid to plum. On colour grounds it reverses to white: white on plum and white on orchid.