How a project runs, from first brief to handover.
Four stages with clear checkpoints. Scope, review rounds and deliverables are written into the proposal for each project.
- 01
Discover
We learn the business before drawing anything.
- Goals, audience and category
- Competitors and current assets
- Constraints and must-haves
- 02
Define
We agree the direction and the scope.
- Creative direction and messaging priorities
- Deliverables and what is excluded
- Review points and approvals
- 03
Design
Concepts, then one chosen direction developed into a system.
- Concept presentation
- System development: logo, colour, type, graphic language
- Applications across the agreed assets
- 04
Deliver
Final files and guidance so the brand can be used without us.
- Final exports and the editable files agreed in scope
- Brand guidelines and usage rules
- Handover and questions
What we need from you
- A short brief about the business and what needs to change
- Existing brand assets, if any
- A named person who can give feedback and approve each stage
- Content for any pieces that include copy or photography
Timelines depend on scope and on how quickly feedback arrives, so we do not publish fixed turnaround times. The number of review rounds is stated in each proposal.
About the process: frequently asked questions
What happens in the Discover stage?
We learn about the business before drawing anything: goals, audience, category, competitors, current assets and any constraints. It is the stage where your brief turns into a clear picture of the problem.
Why is there a Define stage before any design?
Because agreeing the direction, deliverables and exclusions first prevents most disagreements later. By the end of it you know what will be made, what will not, and where you will be asked to approve.
Who gives feedback and approves each stage?
One named person on your side. A single point of approval keeps feedback consistent and stops stages from reopening.
Why don't you publish fixed turnaround times?
Because the timeline depends on the scope and on how quickly feedback comes back, and two projects rarely match. The proposal sets out the stages and review points so you can plan around them.
What do I have at the end of a project?
The final files, the editable files agreed in the scope and the guidance for using them, so the brand can be applied without us. See what a brand identity package should include for a checklist.
Ready to start with a brief?
A few lines on the business and what needs to change is enough.
Start a project