Visual Identity
Visual Identity19 October 2026 · 5 min read
Logo vs brand identity: what's the difference?
A logo is one mark. A brand identity is the system around it. Here is the difference, why it matters, and when a logo on its own is enough.
Visual Identity19 October 2026 · 6 min read
What should a brand identity package include?
A plain guide to what a brand identity package includes: logo suite, colour, typography, guidelines and applications, and how to check what you are getting.